BILLY APPLE was born Barrie Bates in Auckland, New Zealand in 1935. He left New Zealand in 1959 to study graphic design at the Royal College of Art in London. After graduating in 1962, he changed his name to Billy Apple. In 1964 he moved to New York where he continued to produce pop-related paintings and objects before developing a body of neon sculptures, showing at various venues including the Bianchini Gallery, Howard Wise Gallery and the Pepsi Cola Gallery.
By 1969 Apple had shifted to a more conceptual and process-oriented practice. To create a venue for his work he established Apple, a not-for-profit space at 161 West 23rd Street which he operated between October 1969 and May 1973. A major survey of Apple’s work, which brought together his pop and conceptual works from 1960 to 1974, was staged at the Serpentine Gallery in London in 1974. He exhibited regularly at various venues in New York’s alternative art scene including 3 Mercer Street, Holly Solomon and the Clocktower, and for one year was director of 112 Greene Street Gallery (1975-76). Apple remained in New York until 1990, continuing to exhibit his work in various venues, including Leo Castelli Gallery (in 1977, 1978, 1980, and 1984). He also made two extended tours to New Zealand in 1975 and 1979-80, producing a string of site-specific installations in dealer and public galleries throughout the country.
Since the early 1980s, Apple has complemented his installation practice with text-based works that draw attention to the art system and highlight the network of relations that operate between artist, dealer, and collector. A survey of these, As Good as Gold: Billy Apple Art Transactions 1981-1991, was organised and toured by Wellington City Art Gallery in 1991. He became a registered trademark in 2007 to formalise his art brand status and continues to develop projects that address this, for example working with apple growers over the production and branding of a new apple cultivar as well as a collaborative art/science project, The Immortalisation of Billy Apple®, in which cells from his blood have been virally transformed to create a cell line that will live outside the body for use in studies like cancer research. Apple worked on a large scale public art commission for the city of Auckland for the 2011 IRB Rugby World Cup.
Based in Auckland since the 1990s, Apple exhibits regularly in dealer, public and artist-run galleries throughout New Zealand and Australia His works have been included in major international and national touring exhibitions. These include, Toi Toi Toi: Three Generations of New Zealand Artists (Kassel & Auckland, 1999); Global Conceptualism: Points of Origin (New York, 1999); Kronos + Kairos: die Zeit in der Zeitgenössischen Kunst, (Kassel, 1999); Shopping: A Century of Art and Consumer Culture (Frankfurt & Liverpool, 2002-3); American Supermarket (Pittsburgh, 2002), and Art of the ’60s from Tate Britain (Auckland, 2006). In 2009 a second major survey exhibition of Apple’s work was staged in two parts at Witte de With, Center for Contemporary Art in Rotterdam (Billy Apple®: A History of the Brand and Revealed/Concealed). In New Zealand aspects of his career have been reevaluated in exhibitions such as Billy Apple: New York 1969-1973 (Wellington 2009).
Billy Apple is represented in public and private collections throughout New Zealand and Australia as well as the Tate Britain, London; Guggenheim Museum, New York; Detroit Institute of Arts, Detroit; The Chrysler Museum of Art, Norfolk, Virginia; and the Corning Museum of Glass, New York.